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- 2010030951 contributor B11773718.
- 2010030951 contributor B11773719.
- 2010030951 created "c2011.".
- 2010030951 date "2011".
- 2010030951 date "c2011.".
- 2010030951 dateCopyrighted "c2011.".
- 2010030951 description "Includes bibliographical references and indexes.".
- 2010030951 extent "xlix, 500 p. :".
- 2010030951 identifier "0078112060 (alk. paper)".
- 2010030951 identifier "9780078112065 (alk. paper)".
- 2010030951 issued "2011".
- 2010030951 issued "c2011.".
- 2010030951 language "eng".
- 2010030951 publisher "New York : McGraw-Hill/Irwin,".
- 2010030951 subject "658.8 22".
- 2010030951 subject "HF5415 .K452 2011".
- 2010030951 subject "Marketing.".
- 2010030951 title "Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.".
- 2010030951 type "text".