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- 2010032240 contributor B11775283.
- 2010032240 contributor B11775284.
- 2010032240 created "c2011.".
- 2010032240 date "2011".
- 2010032240 date "c2011.".
- 2010032240 dateCopyrighted "c2011.".
- 2010032240 description "Includes bibliographical references and indexes.".
- 2010032240 extent "xxxix, 746, 30, 11 p. :".
- 2010032240 identifier "0073529958 (acid-free paper)".
- 2010032240 identifier "9780073529950 (acid-free paper)".
- 2010032240 issued "2011".
- 2010032240 issued "c2011.".
- 2010032240 language "eng".
- 2010032240 publisher "New York : McGraw-Hill/Irwin,".
- 2010032240 subject "658.8 22".
- 2010032240 subject "HF5415.13 .M369 2011".
- 2010032240 subject "Marketing Management.".
- 2010032240 title "Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.".
- 2010032240 type "text".