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- 2010035516 contributor B11779266.
- 2010035516 contributor B11779267.
- 2010035516 created "2011.".
- 2010035516 date "2011".
- 2010035516 date "2011.".
- 2010035516 dateCopyrighted "2011.".
- 2010035516 description "Includes bibliographical references and index.".
- 2010035516 description "The role of campaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeals matter -- How receiver characteristics matter -- How ad coverage in news matters -- The future study of ad effects.".
- 2010035516 extent "x, 186 p. :".
- 2010035516 identifier "9781439903322 (hardcover : alk. paper)".
- 2010035516 identifier "9781439903339 (pbk. : alk. paper)".
- 2010035516 identifier "9781439903346 (e-book)".
- 2010035516 issued "2011".
- 2010035516 issued "2011.".
- 2010035516 language "eng".
- 2010035516 publisher "Philadelphia : Temple University Press,".
- 2010035516 spatial "United States.".
- 2010035516 subject "324.7/30973 22".
- 2010035516 subject "Advertising, Political United States.".
- 2010035516 subject "JK2281 .R54 2011".
- 2010035516 subject "Political campaigns United States.".
- 2010035516 tableOfContents "The role of campaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeals matter -- How receiver characteristics matter -- How ad coverage in news matters -- The future study of ad effects.".
- 2010035516 title "The persuasive power of campaign advertising / Travis N. Ridout ; Michael M. Franz.".
- 2010035516 type "text".