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- 2010035982 contributor B11779824.
- 2010035982 contributor B11779825.
- 2010035982 created "c2012.".
- 2010035982 date "2012".
- 2010035982 date "c2012.".
- 2010035982 dateCopyrighted "c2012.".
- 2010035982 description "Includes bibliographical references and index.".
- 2010035982 description "The importance of public relations -- Public character of the school -- Understanding the community -- Policies, goals, and strategies -- Administering the program -- The communication process -- Communicating with internal publics -- Communicating with external publics -- Crisis communication -- Communication about school services and special events -- Working with the press -- Radio, television, exhibits, and presentations -- Preparing online communications -- Preparing published materials -- Conducting special issue campaigns -- Communicating school finance issues -- Assessment and accountability.".
- 2010035982 extent "xii, 308 p. :".
- 2010035982 identifier "0137072511 (alk. paper)".
- 2010035982 identifier "9780137072514 (alk. paper)".
- 2010035982 isPartOf "The Allyn & Bacon educational leadership series".
- 2010035982 issued "2012".
- 2010035982 issued "c2012.".
- 2010035982 language "eng".
- 2010035982 publisher "Upper Saddle River, N.J. : Pearson,".
- 2010035982 spatial "United States.".
- 2010035982 subject "371.190973 22".
- 2010035982 subject "Communication in education United States.".
- 2010035982 subject "Community and school United States.".
- 2010035982 subject "LC221 .G35 2012".
- 2010035982 subject "Schools Public relations United States.".
- 2010035982 tableOfContents "The importance of public relations -- Public character of the school -- Understanding the community -- Policies, goals, and strategies -- Administering the program -- The communication process -- Communicating with internal publics -- Communicating with external publics -- Crisis communication -- Communication about school services and special events -- Working with the press -- Radio, television, exhibits, and presentations -- Preparing online communications -- Preparing published materials -- Conducting special issue campaigns -- Communicating school finance issues -- Assessment and accountability.".
- 2010035982 title "The school and community relations / Edward H. Moore, Don Bagin, Donald R. Gallagher.".
- 2010035982 type "text".