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- 2010036007 contributor B11779854.
- 2010036007 created "c2011.".
- 2010036007 date "2011".
- 2010036007 date "c2011.".
- 2010036007 dateCopyrighted "c2011.".
- 2010036007 description "Includes bibliographical references and index.".
- 2010036007 description "Winning the brand relevance battle -- Understanding brand relevance: categorizing, framing, consideration, and measurement -- Changing the retail landscape -- Market dynamics in the automobile industry -- The food industry adapts -- Finding new concepts -- Evaluation -- Defining and managing the category or subcategory -- Creating barriers: sustaining the differentiation -- Gaining and maintaining relevance in the face of market dynamics -- The innovative organization.".
- 2010036007 extent "xvi, 381 p. :".
- 2010036007 identifier "0470613580".
- 2010036007 identifier "9780470613580".
- 2010036007 identifier 2010036007-b.html.
- 2010036007 identifier 2010036007-d.html.
- 2010036007 identifier 2010036007-t.html.
- 2010036007 isPartOf "Jossey-Bass business & management series.".
- 2010036007 isPartOf "The Jossey-Bass business & management series".
- 2010036007 issued "2011".
- 2010036007 issued "c2011.".
- 2010036007 language "eng".
- 2010036007 publisher "San Francisco, CA : Jossey-Bass,".
- 2010036007 subject "658.8/27 22".
- 2010036007 subject "Brand name products.".
- 2010036007 subject "Branding (Marketing)".
- 2010036007 subject "HD69.B7 A21535 2011".
- 2010036007 subject "Technological innovations.".
- 2010036007 tableOfContents "Winning the brand relevance battle -- Understanding brand relevance: categorizing, framing, consideration, and measurement -- Changing the retail landscape -- Market dynamics in the automobile industry -- The food industry adapts -- Finding new concepts -- Evaluation -- Defining and managing the category or subcategory -- Creating barriers: sustaining the differentiation -- Gaining and maintaining relevance in the face of market dynamics -- The innovative organization.".
- 2010036007 title "Brand relevance : making competitors irrelevant / David A. Aaker.".
- 2010036007 type "text".