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- 2010036213 contributor B11780100.
- 2010036213 contributor B11780101.
- 2010036213 created "2011.".
- 2010036213 date "2011".
- 2010036213 date "2011.".
- 2010036213 dateCopyrighted "2011.".
- 2010036213 description "Includes bibliographical references and index.".
- 2010036213 description "Understanding persuasion -- The study of persuasion -- The psychology of persuasion : basic concepts and principles -- Persuasion broadly considered -- The coactive approach -- Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Context for persuasion -- Going public : delivering a presentation that persuades -- Persuasive campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences : persuasion in social conflicts -- Leading social movements -- More about ethics.".
- 2010036213 extent "xxx, 554 p. :".
- 2010036213 identifier "0203933036 (ebook)".
- 2010036213 identifier "0415965136 (hardback)".
- 2010036213 identifier "0415965144 (pbk.)".
- 2010036213 identifier "9780203933039 (ebook)".
- 2010036213 identifier "9780415965132 (hardback)".
- 2010036213 identifier "9780415965149 (pbk.)".
- 2010036213 issued "2011".
- 2010036213 issued "2011.".
- 2010036213 language "eng".
- 2010036213 publisher "New York : Routledge,".
- 2010036213 subject "303.3/42 22".
- 2010036213 subject "HM1196 .S56 2011".
- 2010036213 subject "Persuasion (Psychology) Social aspects.".
- 2010036213 subject "Persuasion (Rhetoric)".
- 2010036213 tableOfContents "Understanding persuasion -- The study of persuasion -- The psychology of persuasion : basic concepts and principles -- Persuasion broadly considered -- The coactive approach -- Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Context for persuasion -- Going public : delivering a presentation that persuades -- Persuasive campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences : persuasion in social conflicts -- Leading social movements -- More about ethics.".
- 2010036213 title "Persuasion in society / Herbert W. Simons, Jean G. Jones.".
- 2010036213 type "text".