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- 2010039201 contributor B11783671.
- 2010039201 contributor B11783672.
- 2010039201 created "c2011.".
- 2010039201 date "2011".
- 2010039201 date "c2011.".
- 2010039201 dateCopyrighted "c2011.".
- 2010039201 description "Includes bibliographical references (p. 135-136) and index.".
- 2010039201 description "Personal brand basics -- Personal brand: the perception that you made a difference -- A strong personal brand delivers: on three important expectations -- Your personal brand is perceived: from three different dimensions -- Designing your personal brand of making a difference -- Authenticity: the cornerstone to building a strong brand -- Creating your brand platform: dimensions and ethos -- A promise to be more of who you are -- How strong is your personal brand today? -- Using the power of alignment to build a strong personal brand -- Aligning to become a stronger brand -- Personal brand building has gone social -- The courage to live your brand.".
- 2010039201 extent "ix, 143 p. :".
- 2010039201 identifier "9781605098104 (alk. paper)".
- 2010039201 issued "2011".
- 2010039201 issued "c2011.".
- 2010039201 language "eng".
- 2010039201 publisher "San Francisco, CA : Berrett-Koehler Publishers,".
- 2010039201 subject "158.1 22".
- 2010039201 subject "BF697 .M385 2011".
- 2010039201 subject "Brand name products Miscellanea.".
- 2010039201 subject "Identity (Psychology)".
- 2010039201 tableOfContents "Personal brand basics -- Personal brand: the perception that you made a difference -- A strong personal brand delivers: on three important expectations -- Your personal brand is perceived: from three different dimensions -- Designing your personal brand of making a difference -- Authenticity: the cornerstone to building a strong brand -- Creating your brand platform: dimensions and ethos -- A promise to be more of who you are -- How strong is your personal brand today? -- Using the power of alignment to build a strong personal brand -- Aligning to become a stronger brand -- Personal brand building has gone social -- The courage to live your brand.".
- 2010039201 title "Be your own brand : achieve more of what you want by being more of who you are / David McNally, Karl D. Speak.".
- 2010039201 type "text".