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- 2010039401 contributor B11783908.
- 2010039401 contributor B11783909.
- 2010039401 created "2010.".
- 2010039401 date "2010".
- 2010039401 date "2010.".
- 2010039401 dateCopyrighted "2010.".
- 2010039401 description "Includes bibliographical references (p. 429-484) and index.".
- 2010039401 description "Machine generated contents note: List of figures; List of tables; Preface; Acknowledgements; 1. Social marketing and social change; 2. Principles of marketing; 3. Social marketing and the environment; 4. Advocacy and environmental change; 5. Principles of communication and persuasion; 6. Models of attitude and behaviour change; 7. Research and evaluation; 8. Ethical issues in social marketing; 9. The competition; 10. Segmentation and targeting; 11. The marketing mix; 12. Using media in social marketing; 13. Using sponsorship to achieve changes in people, places and policies; 14. Planning and developing social marketing campaigns and programmes; 15. Case study: the Act-Belong-Commit Campaign promoting positive mental health; Index.".
- 2010039401 extent "xix, 504 p. :".
- 2010039401 identifier "9780521167376 (paperback)".
- 2010039401 identifier "9780521194501 (hardback)".
- 2010039401 identifier 9780521194501.jpg.
- 2010039401 issued "2010".
- 2010039401 issued "2010.".
- 2010039401 language "eng".
- 2010039401 publisher "Cambridge ; New York : Cambridge University Press,".
- 2010039401 subject "658.8 22".
- 2010039401 subject "BUSINESS & ECONOMICS / Sales & Selling bisacsh.".
- 2010039401 subject "HF5414 .D66 2010".
- 2010039401 subject "Social marketing.".
- 2010039401 tableOfContents "Machine generated contents note: List of figures; List of tables; Preface; Acknowledgements; 1. Social marketing and social change; 2. Principles of marketing; 3. Social marketing and the environment; 4. Advocacy and environmental change; 5. Principles of communication and persuasion; 6. Models of attitude and behaviour change; 7. Research and evaluation; 8. Ethical issues in social marketing; 9. The competition; 10. Segmentation and targeting; 11. The marketing mix; 12. Using media in social marketing; 13. Using sponsorship to achieve changes in people, places and policies; 14. Planning and developing social marketing campaigns and programmes; 15. Case study: the Act-Belong-Commit Campaign promoting positive mental health; Index.".
- 2010039401 title "Principles and practice of social marketing : an international perspective / Rob Donovan, Nadine Henley.".
- 2010039401 type "text".
