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- 2010046074 contributor B11791920.
- 2010046074 created "c2011.".
- 2010046074 date "2011".
- 2010046074 date "c2011.".
- 2010046074 dateCopyrighted "c2011.".
- 2010046074 description "Includes bibliographical references and index.".
- 2010046074 description "Towards a comprehensive understanding of the innovation-decision process / Arun Vishwanath and Hao Chen -- Three theoretical perspectives on communication technology adoption / Oscar Peters -- Overcoming the binary logic of adoption / Veronika Karnowski, Thilo von Pape and Werner Wirth -- Theoretical and methodological starting points for a situational approach towards the understanding of the adoption and use of new technologies and services / Lidwien van de Wijngaert and Harry Bouwman -- Mathematical models of the diffusion process / George A. Barnett -- The revolution in diffusion theory caused by new media / James A. Danowski, Julie Gluesing and Ken Riopelle -- Network diffusion of two competing ideas / Frank Tutzauer, Kyounghee Hazel Kwon and Benjamin Elbirt -- Media substitution: supplementation, complementarity, or displacement? / Carolyn A. Lin -- Turning diffusion of innovations paradigm on its head / Arvind Singhal -- The active adopter in the diffusion of innovations / James W. Dearing and Gary Meyer.".
- 2010046074 extent "viii, 239 p. :".
- 2010046074 identifier "1433110830 (hardcover : alk. paper)".
- 2010046074 identifier "9781433110832 (hardcover : alk. paper)".
- 2010046074 issued "2011".
- 2010046074 issued "c2011.".
- 2010046074 language "eng".
- 2010046074 publisher "New York : Peter Lang,".
- 2010046074 subject "303.48/3 22".
- 2010046074 subject "Communication.".
- 2010046074 subject "Diffusion of innovations.".
- 2010046074 subject "HM101 .D536 2011".
- 2010046074 subject "Technological innovations.".
- 2010046074 tableOfContents "Towards a comprehensive understanding of the innovation-decision process / Arun Vishwanath and Hao Chen -- Three theoretical perspectives on communication technology adoption / Oscar Peters -- Overcoming the binary logic of adoption / Veronika Karnowski, Thilo von Pape and Werner Wirth -- Theoretical and methodological starting points for a situational approach towards the understanding of the adoption and use of new technologies and services / Lidwien van de Wijngaert and Harry Bouwman -- Mathematical models of the diffusion process / George A. Barnett -- The revolution in diffusion theory caused by new media / James A. Danowski, Julie Gluesing and Ken Riopelle -- Network diffusion of two competing ideas / Frank Tutzauer, Kyounghee Hazel Kwon and Benjamin Elbirt -- Media substitution: supplementation, complementarity, or displacement? / Carolyn A. Lin -- Turning diffusion of innovations paradigm on its head / Arvind Singhal -- The active adopter in the diffusion of innovations / James W. Dearing and Gary Meyer.".
- 2010046074 title "The diffusion of innovations : a communication science perspective / edited by Arun Vishwanath and George A. Barnett.".
- 2010046074 type "text".