Matches in Library of Congress for { <http://lccn.loc.gov/2010046421> ?p ?o. }
Showing items 1 to 19 of
19
with 100 items per page.
- 2010046421 contributor B11792328.
- 2010046421 created "2011.".
- 2010046421 date "2011".
- 2010046421 date "2011.".
- 2010046421 dateCopyrighted "2011.".
- 2010046421 description "Growth of international business and advertising -- The international marketing mix -- The international marketing and advertising environment -- The cultural environment -- Coordinating and controlling international advertising -- Creative strategy and execution -- Advertising media in the international arena -- Research in the international arena -- Advertising regulatory considerations in the international arena -- Ethics and beyond : corporate social responsibility and doing business in the global marketplace.".
- 2010046421 description "Includes bibliographical references and index.".
- 2010046421 extent "x, 368 p. :".
- 2010046421 identifier "9781433103841 (pbk. : alk. paper)".
- 2010046421 issued "2011".
- 2010046421 issued "2011.".
- 2010046421 language "eng".
- 2010046421 publisher "New York : Peter Lang,".
- 2010046421 subject "659.1 22".
- 2010046421 subject "Advertising.".
- 2010046421 subject "HF5823 .M829 2011".
- 2010046421 tableOfContents "Growth of international business and advertising -- The international marketing mix -- The international marketing and advertising environment -- The cultural environment -- Coordinating and controlling international advertising -- Creative strategy and execution -- Advertising media in the international arena -- Research in the international arena -- Advertising regulatory considerations in the international arena -- Ethics and beyond : corporate social responsibility and doing business in the global marketplace.".
- 2010046421 title "Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller.".
- 2010046421 type "text".