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- 2010048592 contributor B11794917.
- 2010048592 created "c2011.".
- 2010048592 date "2011".
- 2010048592 date "c2011.".
- 2010048592 dateCopyrighted "c2011.".
- 2010048592 description "Includes bibliographical references (p. [185]-208) and index.".
- 2010048592 description "The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign.".
- 2010048592 extent "xiv, 217 p. ;".
- 2010048592 identifier "3039119788 (pbk. : alk. paper)".
- 2010048592 identifier "9783039119783 (pbk. : alk. paper)".
- 2010048592 isPartOf "Reimagining Ireland ; v. 22".
- 2010048592 isPartOf "Reimagining Ireland ; v. 22.".
- 2010048592 issued "2011".
- 2010048592 issued "c2011.".
- 2010048592 language "eng".
- 2010048592 publisher "Bern : Peter Lang,".
- 2010048592 spatial "Ireland.".
- 2010048592 subject "659.109417 22".
- 2010048592 subject "Advertising Ireland.".
- 2010048592 subject "Civilization, Modern Irish influences.".
- 2010048592 subject "Culture and globalization.".
- 2010048592 subject "HF5823 .O26 2011".
- 2010048592 subject "National characteristics, Irish.".
- 2010048592 tableOfContents "The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign.".
- 2010048592 title "New vocabularies, old ideas : culture, Irishness and the advertising industry / Neil O'Boyle.".
- 2010048592 type "text".