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- 2010051148 contributor B11798054.
- 2010051148 contributor B11798055.
- 2010051148 created "c2012.".
- 2010051148 date "2012".
- 2010051148 date "c2012.".
- 2010051148 dateCopyrighted "c2012.".
- 2010051148 description "Welcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks.".
- 2010051148 extent "xxiv, 570 p. :".
- 2010051148 identifier "013217684X".
- 2010051148 identifier "9780132176842".
- 2010051148 issued "2012".
- 2010051148 issued "c2012.".
- 2010051148 language "eng".
- 2010051148 publisher "Boston : Prentice Hall,".
- 2010051148 subject "658.8 22".
- 2010051148 subject "HF5415.35 .S65 2012".
- 2010051148 subject "Marketing Vocational guidance.".
- 2010051148 tableOfContents "Welcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks.".
- 2010051148 title "Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.".
- 2010051148 type "text".