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- 2010051345 contributor B11798295.
- 2010051345 contributor B11798296.
- 2010051345 created "c2011.".
- 2010051345 date "2011".
- 2010051345 date "c2011.".
- 2010051345 dateCopyrighted "c2011.".
- 2010051345 description "Includes bibliographical references and index.".
- 2010051345 description "The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.".
- 2010051345 extent "x, 310 p. :".
- 2010051345 identifier "9780470928448 (cloth)".
- 2010051345 issued "2011".
- 2010051345 issued "c2011.".
- 2010051345 language "eng".
- 2010051345 publisher "San Francisco : Jossey-Bass,".
- 2010051345 subject "658.8/12 22".
- 2010051345 subject "Consumer behavior.".
- 2010051345 subject "Customer relations Technological innovations.".
- 2010051345 subject "HF5415.32 .P43 2011".
- 2010051345 subject "Internet marketing.".
- 2010051345 subject "Social media Economic aspects.".
- 2010051345 tableOfContents "The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.".
- 2010051345 title "Pre-commerce : how companies and customers are transforming business together / Bob Pearson with Dan Zehr.".
- 2010051345 type "text".