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- 2010052537 contributor B11799755.
- 2010052537 created "c2011.".
- 2010052537 date "2011".
- 2010052537 date "c2011.".
- 2010052537 dateCopyrighted "c2011.".
- 2010052537 description "Includes bibliographical references (p. 253-290) and index.".
- 2010052537 description "Thomas off the rails : the decisive moment and how to miss it -- Mercedes and the Moose : brand management beyond customers -- Shell turns on the water cannons : the growing impact of the second circle -- Of shower curtains and waste baskets : perks, scandals, and moral outrage -- The Katrina chronicles : doing the right thing and getting credit for it -- The terminator gene : from outrage to fear -- Beat the grim reaper : strategic anticipation and the management of reputational risk -- The aim team : how to build a sixth sense -- Andersen before the fall : values, culture, and the teachable moment -- Conclusion: the finger on the trigger : linking the two items on the CEO's agenda or how to build reputation management capabilities.".
- 2010052537 extent "xviii, 295 p. :".
- 2010052537 identifier "9780071763745 (alk. paper)".
- 2010052537 issued "2011".
- 2010052537 issued "c2011.".
- 2010052537 language "eng".
- 2010052537 publisher "New York : McGraw-Hill,".
- 2010052537 subject "659.2 22".
- 2010052537 subject "Corporations Finance.".
- 2010052537 subject "HG4026 .D54 2011".
- 2010052537 subject "Risk management.".
- 2010052537 tableOfContents "Thomas off the rails : the decisive moment and how to miss it -- Mercedes and the Moose : brand management beyond customers -- Shell turns on the water cannons : the growing impact of the second circle -- Of shower curtains and waste baskets : perks, scandals, and moral outrage -- The Katrina chronicles : doing the right thing and getting credit for it -- The terminator gene : from outrage to fear -- Beat the grim reaper : strategic anticipation and the management of reputational risk -- The aim team : how to build a sixth sense -- Andersen before the fall : values, culture, and the teachable moment -- Conclusion: the finger on the trigger : linking the two items on the CEO's agenda or how to build reputation management capabilities.".
- 2010052537 title "Reputation rules : strategies for building your company's most valuable asset / by Daniel Diermeier.".
- 2010052537 type "text".