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- 2010053339 contributor B11800703.
- 2010053339 contributor B11800704.
- 2010053339 created "2011.".
- 2010053339 date "2011".
- 2010053339 date "2011.".
- 2010053339 dateCopyrighted "2011.".
- 2010053339 description "Includes bibliographical references and index.".
- 2010053339 description "Machine generated contents note: -- PART 1: INTRODUCTION AND OVERVIEW -- Chapter 1: E-marketing -- Chapter 2: Marketing and e-marketing in context -- PART 2: E-MARKETING FRAMEWORKS -- Chapter 3: Consumer behaviour -- Chapter 4: Value creation -- Chapter 5: Communication of value -- Chapter 6: Delivering value for benefit -- PART 3: E-MARKETING APPLICATIONS -- Chapter 7: Web 2.0 and social media marketing -- Chapter 8: Community online -- Chapter 9: Mobile marketplace -- Chapter 10: Alternative channels: e-marketing beyond the web -- PART 4: STRATEGIC ISSUES IN E-MARKETING -- Chapter 11: Marketing strategy -- Chapter 12: Planning for emerging markets -- Chapter 13: Implementation issues for e-marketing -- PART 5: FUTURE DIRECTIONS -- Chapter 14: Applications for business and non-business -- Chapter 15: Law, ethics and society: the social impact of e-marketing -- Chapter 16: Projections and predictions.".
- 2010053339 extent "xxii, 474 p. :".
- 2010053339 identifier "0230203965 (pbk.)".
- 2010053339 identifier "9780230203969 (pbk.)".
- 2010053339 identifier lgcover.9780230203969.jpg.
- 2010053339 issued "2011".
- 2010053339 issued "2011.".
- 2010053339 language "eng".
- 2010053339 publisher "Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan,".
- 2010053339 subject "658.8/72 22".
- 2010053339 subject "Consumer behavior.".
- 2010053339 subject "HF5415.1265 .D365 2011".
- 2010053339 subject "Internet.".
- 2010053339 subject "Telemarketing.".
- 2010053339 tableOfContents "Machine generated contents note: -- PART 1: INTRODUCTION AND OVERVIEW -- Chapter 1: E-marketing -- Chapter 2: Marketing and e-marketing in context -- PART 2: E-MARKETING FRAMEWORKS -- Chapter 3: Consumer behaviour -- Chapter 4: Value creation -- Chapter 5: Communication of value -- Chapter 6: Delivering value for benefit -- PART 3: E-MARKETING APPLICATIONS -- Chapter 7: Web 2.0 and social media marketing -- Chapter 8: Community online -- Chapter 9: Mobile marketplace -- Chapter 10: Alternative channels: e-marketing beyond the web -- PART 4: STRATEGIC ISSUES IN E-MARKETING -- Chapter 11: Marketing strategy -- Chapter 12: Planning for emerging markets -- Chapter 13: Implementation issues for e-marketing -- PART 5: FUTURE DIRECTIONS -- Chapter 14: Applications for business and non-business -- Chapter 15: Law, ethics and society: the social impact of e-marketing -- Chapter 16: Projections and predictions.".
- 2010053339 title "E-marketing : theory and application / Stephen Dann and Susan Dann.".
- 2010053339 type "text".
