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- 2010054314 contributor B11801897.
- 2010054314 created "c2011.".
- 2010054314 date "2011".
- 2010054314 date "c2011.".
- 2010054314 dateCopyrighted "c2011.".
- 2010054314 description "Advertising and the campaign process -- Research helps define the target and the message -- The role of branding and positioning in a campaign -- Bringing the business of creative to life -- Type: giving the brand a voice -- Copywriting and layout nuances -- Public relations -- Traditional advertising -- Out-of-home -- Direct marketing -- Sales promotion -- Electronic and mobile media -- Guerrilla and other forms of alternative media.".
- 2010054314 description "Includes bibliographical references and index.".
- 2010054314 extent "viii, 247 p. :".
- 2010054314 identifier "0765625520 (hbk. : alk. paper)".
- 2010054314 identifier "0765625539".
- 2010054314 identifier "9780765625526 (hbk. : alk. paper)".
- 2010054314 identifier "9780765625533".
- 2010054314 issued "2011".
- 2010054314 issued "c2011.".
- 2010054314 language "eng".
- 2010054314 publisher "Armonk, N.Y. : M.E. Sharpe,".
- 2010054314 subject "659.1/13 22".
- 2010054314 subject "Advertising campaigns.".
- 2010054314 subject "HF5837 .B53 2011".
- 2010054314 tableOfContents "Advertising and the campaign process -- Research helps define the target and the message -- The role of branding and positioning in a campaign -- Bringing the business of creative to life -- Type: giving the brand a voice -- Copywriting and layout nuances -- Public relations -- Traditional advertising -- Out-of-home -- Direct marketing -- Sales promotion -- Electronic and mobile media -- Guerrilla and other forms of alternative media.".
- 2010054314 title "Advertising campaign design : just the essentials / Robyn Blakeman.".
- 2010054314 type "text".