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- 2010054315 contributor B11801898.
- 2010054315 created "c2011.".
- 2010054315 date "2011".
- 2010054315 date "c2011.".
- 2010054315 dateCopyrighted "c2011.".
- 2010054315 description "Alternative media is changing the way businesses reach their target -- Brands and the economy -- The strategy behind using alternative media -- The choice of media -- Conceptualizing the idea and choice of media -- Traditional advertising -- Out-of-home: outdoor and transit -- Direct marketing -- Sales promotion -- Electronic media -- Mobile media -- Guerilla and viral marketing -- What if it does not fit snuggly into any of the other categories?".
- 2010054315 description "Includes bibliographical references (241-244) and index.".
- 2010054315 extent "viii, 261 p. :".
- 2010054315 identifier "9780765625557 (hbk. : alk. paper)".
- 2010054315 issued "2011".
- 2010054315 issued "c2011.".
- 2010054315 language "eng".
- 2010054315 publisher "Armonk, N.Y. : M.E. Sharpe,".
- 2010054315 subject "658.8/72 22".
- 2010054315 subject "Advertising.".
- 2010054315 subject "Alternative mass media.".
- 2010054315 subject "HF5415 .B4557 2011".
- 2010054315 subject "Marketing.".
- 2010054315 subject "Social media.".
- 2010054315 tableOfContents "Alternative media is changing the way businesses reach their target -- Brands and the economy -- The strategy behind using alternative media -- The choice of media -- Conceptualizing the idea and choice of media -- Traditional advertising -- Out-of-home: outdoor and transit -- Direct marketing -- Sales promotion -- Electronic media -- Mobile media -- Guerilla and viral marketing -- What if it does not fit snuggly into any of the other categories?".
- 2010054315 title "Strategic uses of alternative media : just the essentials / Robyn Blakeman.".
- 2010054315 type "text".