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- 2010280675 abstract "Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.".
- 2010280675 contributor B11807545.
- 2010280675 contributor B11807546.
- 2010280675 created "c2010.".
- 2010280675 date "2010".
- 2010280675 date "c2010.".
- 2010280675 dateCopyrighted "c2010.".
- 2010280675 description "Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.".
- 2010280675 description "Includes index.".
- 2010280675 extent "iv, 217 p. ;".
- 2010280675 identifier "0071635599 (hbk.)".
- 2010280675 identifier "9780071635592 (hbk.)".
- 2010280675 issued "2010".
- 2010280675 issued "c2010.".
- 2010280675 language "eng".
- 2010280675 publisher "New York : McGraw-Hill,".
- 2010280675 subject "651.111 22".
- 2010280675 subject "659.111 22".
- 2010280675 subject "Competition.".
- 2010280675 subject "HF5827.2 .T76 2010".
- 2010280675 subject "Marketing.".
- 2010280675 subject "Positioning (Advertising)".
- 2010280675 subject "Strategic planning.".
- 2010280675 title "Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin.".
- 2010280675 type "text".