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- 2010281197 contributor B11808199.
- 2010281197 created "2010.".
- 2010281197 date "2010".
- 2010281197 date "2010.".
- 2010281197 dateCopyrighted "2010.".
- 2010281197 description "Includes bibliographical references (p. 133-153) and index.".
- 2010281197 extent "140 p. :".
- 2010281197 identifier "0199568928 (pbk.)".
- 2010281197 identifier "9780199568925 (pbk.)".
- 2010281197 isPartOf "Very short introductions ; 234".
- 2010281197 isPartOf "Very short introductions ; 234.".
- 2010281197 issued "2010".
- 2010281197 issued "2010.".
- 2010281197 language "eng".
- 2010281197 publisher "Oxford ; New York : Oxford University Press,".
- 2010281197 subject "659.1 22".
- 2010281197 subject "Advertising.".
- 2010281197 subject "HF5823 F54 2010".
- 2010281197 title "Advertising : a very short introduction / Winston Fletcher.".
- 2010281197 type "text".