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- 2010281332 contributor B11808358.
- 2010281332 created "2010.".
- 2010281332 date "2010".
- 2010281332 date "2010.".
- 2010281332 dateCopyrighted "2010.".
- 2010281332 description "Includes bibliographical references (p. 305-324) and index.".
- 2010281332 extent "xvi, 333 p. :".
- 2010281332 identifier "0199556504 (hbk.)".
- 2010281332 identifier "0199556512 (pbk.)".
- 2010281332 identifier "9780199556502 (hbk.)".
- 2010281332 identifier "9780199556519 (pbk.)".
- 2010281332 issued "2010".
- 2010281332 issued "2010.".
- 2010281332 language "eng".
- 2010281332 publisher "Oxford ; New York : Oxford University Press,".
- 2010281332 subject "658.8 22".
- 2010281332 subject "HF5415 .K56 2010".
- 2010281332 subject "Marketing Case studies.".
- 2010281332 subject "Marketing Technological innovations.".
- 2010281332 subject "Marketing.".
- 2010281332 title "Connecting with consumers : marketing for new marketplace realities / Allan J. Kimmel.".
- 2010281332 type "text".