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- 2010281774 contributor B11808876.
- 2010281774 contributor B11808877.
- 2010281774 created "c2008.".
- 2010281774 date "2008".
- 2010281774 date "c2008.".
- 2010281774 dateCopyrighted "c2008.".
- 2010281774 description "Includes bibliographical references (p. 233-235) and index.".
- 2010281774 description "Introduction to casino marketing topics -- Introduction to casino promotion : a review of premium and general market tactics -- Introduction to slot clubs -- Introduction to database marketing -- Match-play offers, promotional chips, & vouchers -- Dead chip programs -- Discounting player losses -- Structuring a discount program -- Assessing deal-making policies & practices -- Casino hosting & credit procedures -- Repeater marketing promotions -- Understanding the contributions of amenities -- The marketing plan: a property perspective".
- 2010281774 extent "viii, 243 p. :".
- 2010281774 identifier "0981739903".
- 2010281774 identifier "9780981739908".
- 2010281774 issued "2008".
- 2010281774 issued "c2008.".
- 2010281774 language "eng".
- 2010281774 publisher "Norman, Okla. : Okie International,".
- 2010281774 spatial "United States".
- 2010281774 subject "Casinos Management.".
- 2010281774 subject "Casinos United States Marketing.".
- 2010281774 subject "Gambling Marketing.".
- 2010281774 subject "HV6711 .L82 2008".
- 2010281774 tableOfContents "Introduction to casino marketing topics -- Introduction to casino promotion : a review of premium and general market tactics -- Introduction to slot clubs -- Introduction to database marketing -- Match-play offers, promotional chips, & vouchers -- Dead chip programs -- Discounting player losses -- Structuring a discount program -- Assessing deal-making policies & practices -- Casino hosting & credit procedures -- Repeater marketing promotions -- Understanding the contributions of amenities -- The marketing plan: a property perspective".
- 2010281774 title "Principles of casino marketing / Anthony F. Lucas, Jim Kilby.".
- 2010281774 type "text".