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- 2010284283 contributor B11811725.
- 2010284283 created "c2008.".
- 2010284283 date "2008".
- 2010284283 date "c2008.".
- 2010284283 dateCopyrighted "c2008.".
- 2010284283 description "Part I The foundation of social media - Backlash -- The marketer's dilemma -- What is social media? -- Part II Month 1: Prepare for social marketing - Week 1: Web 2.0: the social web -- Week 2: The social feedback cycle -- Week 3: Touchpoint analysis -- Week 4: Influence and measurement -- Part III Month 2: Social media channels - Week 1: Build a social media campaign -- Week 2: Social platforms -- Week 3: Social content: multimedia -- Week 4: Social content: reviews, ratings, and recommendations -- Week 5: Social interactions -- Part IV Month 3: Complete your plan - Week 1: Objectives, metrics, and ROI -- Week 2: Present your social media plan.".
- 2010284283 extent "xxii, 409 p. :".
- 2010284283 identifier "0470344024 (pbk.)".
- 2010284283 identifier "9780470344026 (pbk.)".
- 2010284283 isPartOf "Serious skills".
- 2010284283 isPartOf "Serious skills.".
- 2010284283 issued "2008".
- 2010284283 issued "c2008.".
- 2010284283 language "eng".
- 2010284283 publisher "Indianapolis, Ind. : Wiley,".
- 2010284283 subject "302.23/0688 22".
- 2010284283 subject "HF5414 .E93 2008".
- 2010284283 subject "Marketing. swd".
- 2010284283 subject "Social marketing.".
- 2010284283 subject "Social media Marketing.".
- 2010284283 subject "Soziales Netzwerk. swd".
- 2010284283 subject "Soziomarketing. swd".
- 2010284283 tableOfContents "Part I The foundation of social media - Backlash -- The marketer's dilemma -- What is social media? -- Part II Month 1: Prepare for social marketing - Week 1: Web 2.0: the social web -- Week 2: The social feedback cycle -- Week 3: Touchpoint analysis -- Week 4: Influence and measurement -- Part III Month 2: Social media channels - Week 1: Build a social media campaign -- Week 2: Social platforms -- Week 3: Social content: multimedia -- Week 4: Social content: reviews, ratings, and recommendations -- Week 5: Social interactions -- Part IV Month 3: Complete your plan - Week 1: Objectives, metrics, and ROI -- Week 2: Present your social media plan.".
- 2010284283 title "Social media marketing : an hour a day / Dave Evans.".
- 2010284283 type "text".