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- 2010347247 contributor B11863339.
- 2010347247 contributor B11863340.
- 2010347247 created "2010.".
- 2010347247 created "2013.".
- 2010347247 date "2010".
- 2010347247 date "2010.".
- 2010347247 dateCopyrighted "2010.".
- 2010347247 description "Includes bibliographical references (p. 36-40).".
- 2010347247 description "Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2013. 1 microfiche Master microform held by: DLC.".
- 2010347247 extent "1 microfiche".
- 2010347247 extent "40 p. :".
- 2010347247 isPartOf "Working paper ; W.P. no. 2010-08-01".
- 2010347247 issued "2010".
- 2010347247 issued "2010.".
- 2010347247 language "eng".
- 2010347247 publisher "Ahmedabad : Indian Institute of Management,".
- 2010347247 spatial "India.".
- 2010347247 subject "Comparative advertising India.".
- 2010347247 subject "Microfiche 2013/60041 (H)".
- 2010347247 subject "Sequel advertising India.".
- 2010347247 temporal "New Delhi :Washington, D.C. :".
- 2010347247 title "An eye for an eye [microform] : impact of sequelization and comparison in advertisements on consumer's perception of brands / Patrali Chakrabarty, Bibek Banerjee.".
- 2010347247 type "text".