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- 2010411167 contributor B11922277.
- 2010411167 created "c2009.".
- 2010411167 date "2009".
- 2010411167 date "c2009.".
- 2010411167 dateCopyrighted "c2009.".
- 2010411167 description "Includes bibliographical references (p. [205]-220).".
- 2010411167 description "Thesis (doctoral)--European Business School, 2008.".
- 2010411167 extent "xxvi, 220 p. :".
- 2010411167 identifier "9783631592380".
- 2010411167 isPartOf "Strategisches Marketingmanagement ; 1860-062X, Bd. 14".
- 2010411167 issued "2009".
- 2010411167 issued "c2009.".
- 2010411167 language "ger".
- 2010411167 publisher "Frankfurt am Main ; New York : Lang,".
- 2010411167 subject "Brand name products.".
- 2010411167 subject "Branding (Marketing)".
- 2010411167 subject "HD69.B7 S54 2009".
- 2010411167 subject "License agreements Economic aspects.".
- 2010411167 title "Bewertung von Markenlizenzierungspotenzialen : ein Modellentwurf als Entscheidungsgrundlage für die Vergabe von Markenlizenzen / Sebastian Siebert.".
- 2010411167 type "text".