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- 2010457784 abstract "Since it was set up in 1948, the World Health Organization (WHO) has used posters to influence national health policies. This book celebrates the story of public health posters and their cross-cultural power. They chart decades of changing health priorities, advertising trends and government regulations, inviting the reader to reflect on how public health campaigns have evolved, and how they could be improved. The large global sample of public health posters with translations in Arabic, Chinese, English, French, Spanish and Russian, show how the same basic messages are presented in many different ways according to specific countries, cultures and times. This book contains a selection of posters from all WHO regions, introduced with a brief history. These posters originate from many sources including WHO archives, regional offices and technical departments, as well as the National Library of Medicine, the Wellcome Trust, the International Institute of Social History, the Johns Hopkins Media Material Clearinghouse and private collectors.--Publisher's description.".
- 2010457784 contributor B11963298.
- 2010457784 created "2009.".
- 2010457784 date "2009".
- 2010457784 date "2009.".
- 2010457784 dateCopyrighted "2009.".
- 2010457784 description "Since it was set up in 1948, the World Health Organization (WHO) has used posters to influence national health policies. This book celebrates the story of public health posters and their cross-cultural power. They chart decades of changing health priorities, advertising trends and government regulations, inviting the reader to reflect on how public health campaigns have evolved, and how they could be improved. The large global sample of public health posters with translations in Arabic, Chinese, English, French, Spanish and Russian, show how the same basic messages are presented in many different ways according to specific countries, cultures and times. This book contains a selection of posters from all WHO regions, introduced with a brief history. These posters originate from many sources including WHO archives, regional offices and technical departments, as well as the National Library of Medicine, the Wellcome Trust, the International Institute of Social History, the Johns Hopkins Media Material Clearinghouse and private collectors.--Publisher's description.".
- 2010457784 description "Vaccinate -- Prevent -- Keep clean -- Protect yourself -- Don't -- Be safe -- Breastfeed -- Eat and move.".
- 2010457784 extent "ix, 158 p. :".
- 2010457784 identifier "9789240560277 (soft cover)".
- 2010457784 identifier "9789240560284 (hard cover)".
- 2010457784 identifier 9789240560277_0_Contents.pdf.
- 2010457784 identifier 9789240560277_1_Vaccinate.pdf.
- 2010457784 identifier 9789240560277_2_Prevent.pdf.
- 2010457784 identifier 9789240560277_3_Clean.pdf.
- 2010457784 identifier 9789240560277_4_Protect.pdf.
- 2010457784 identifier 9789240560277_5_Dont.pdf.
- 2010457784 identifier 9789240560277_6_Safe.pdf.
- 2010457784 identifier 9789240560277_8_Eat.pdf.
- 2010457784 identifier 9789240560277_Acknowl.pdf.
- 2010457784 issued "2009".
- 2010457784 issued "2009.".
- 2010457784 language "Title and text in English, French, Spanish, Russian, Chinese and Arabic.".
- 2010457784 language "eng fre spa rus chi ara".
- 2010457784 language "eng".
- 2010457784 publisher "Geneva, Switzerland : World Health Organization,".
- 2010457784 subject "613 22".
- 2010457784 subject "Health promotion Posters.".
- 2010457784 subject "Public health Marketing.".
- 2010457784 subject "RA427.8 .P83 2009".
- 2010457784 subject "World Health Organization History.".
- 2010457784 tableOfContents "Vaccinate -- Prevent -- Keep clean -- Protect yourself -- Don't -- Be safe -- Breastfeed -- Eat and move.".
- 2010457784 title "Public health campaigns : getting the message across / World Health Organization.".
- 2010457784 type "text".