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- 2010483152 contributor B11985496.
- 2010483152 contributor B11985497.
- 2010483152 created "2010.".
- 2010483152 date "2010".
- 2010483152 date "2010.".
- 2010483152 dateCopyrighted "2010.".
- 2010483152 description "Includes bibliographical references and index.".
- 2010483152 description "What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.".
- 2010483152 extent "240 p. :".
- 2010483152 identifier "0203870344 (ebk.)".
- 2010483152 identifier "0415778999 (hbk.)".
- 2010483152 identifier "0415779006 (pbk.)".
- 2010483152 identifier "9780203870341 (ebk.)".
- 2010483152 identifier "9780415778992 (hbk.)".
- 2010483152 identifier "9780415779005 (pbk.)".
- 2010483152 isPartOf "The basics".
- 2010483152 issued "2010".
- 2010483152 issued "2010.".
- 2010483152 language "eng".
- 2010483152 publisher "London ; New York : Routledge,".
- 2010483152 subject "658.8 22".
- 2010483152 subject "Consumer behavior Research.".
- 2010483152 subject "Export marketing Management.".
- 2010483152 subject "HF5415.13 .M664 2010".
- 2010483152 subject "Marketing Management.".
- 2010483152 subject "Marketing research.".
- 2010483152 tableOfContents "What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.".
- 2010483152 title "Marketing : the basics / Karl Moore and Niketh Pareek.".
- 2010483152 type "text".