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- 2010514686 contributor B12014945.
- 2010514686 created "2010.".
- 2010514686 date "2010".
- 2010514686 date "2010.".
- 2010514686 dateCopyrighted "2010.".
- 2010514686 description "Includes bibliographical references (p. [209]-249)".
- 2010514686 extent "249 p. :".
- 2010514686 identifier "9783593392677 (pbk.)".
- 2010514686 identifier "9783593392677".
- 2010514686 issued "2010".
- 2010514686 issued "2010.".
- 2010514686 language "ger".
- 2010514686 publisher "Frankfurt : Campus,".
- 2010514686 subject "Branding (Marketing)".
- 2010514686 subject "HM1206 .A536 2010".
- 2010514686 subject "Marketing Decision making.".
- 2010514686 subject "Mass media Social aspects.".
- 2010514686 title "Medien machen Marken : eine Medientheorie des Marketing und des Konsums / Martin Andree.".
- 2010514686 type "text".