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- 2010517105 contributor B12017883.
- 2010517105 created "c2009.".
- 2010517105 date "2009".
- 2010517105 date "c2009.".
- 2010517105 dateCopyrighted "c2009.".
- 2010517105 description "Includes bibliographical references (p. 234+-235).".
- 2010517105 extent "236 p. ;".
- 2010517105 format "text/html".
- 2010517105 identifier "3280053439".
- 2010517105 identifier "9783280053430".
- 2010517105 identifier dokserv?id=3300268&prov=M&dok_var=1&dok_ext=htm.
- 2010517105 issued "2009".
- 2010517105 issued "c2009.".
- 2010517105 language "ger".
- 2010517105 publisher "Zürich : Orell Füssli,".
- 2010517105 subject "Branding (Marketing)".
- 2010517105 subject "HD69.B7 K627 2009".
- 2010517105 title "Was Marken unwiderstehlich macht : 101 Wege zur Begehrlichkeit / Klaus-Dieter Koch.".
- 2010517105 type "text".