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- 2010655090 alternative "Marketing, advertising, and publicity".
- 2010655090 contributor B12049183.
- 2010655090 created "c2010.".
- 2010655090 date "2010".
- 2010655090 date "c2010.".
- 2010655090 dateCopyrighted "c2010.".
- 2010655090 extent "xviii, 250 p. :".
- 2010655090 identifier "0071627960 (pbk.)".
- 2010655090 identifier "9780071627962 (pbk.)".
- 2010655090 isPartOf "Briefcase book.".
- 2010655090 isPartOf "Briefcase books".
- 2010655090 issued "2010".
- 2010655090 issued "c2010.".
- 2010655090 language "eng".
- 2010655090 publisher "New York : McGraw Hill,".
- 2010655090 subject "Advertising.".
- 2010655090 subject "HF5415 .C2535 2010".
- 2010655090 subject "Marketing.".
- 2010655090 subject "Publicity.".
- 2010655090 title "Manager's guide to marketing, advertising, and publicity / Barry Callen.".
- 2010655090 title "Marketing, advertising, and publicity".
- 2010655090 type "text".