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- 2010925111 contributor B12087792.
- 2010925111 created "2011.".
- 2010925111 date "2011".
- 2010925111 date "2011.".
- 2010925111 dateCopyrighted "2011.".
- 2010925111 description "v. 1 Innovating new products and services: the dimensions of innovations -- v. 2. Orienting the firm for promoting innovations: establishing a culture of innovations -- v. 3. Organizing to innovate: adapting the firm to innovate -- v. 4. Launching new products and services: marketing innovations effectively.".
- 2010925111 extent "4 v. :".
- 2010925111 identifier "0857020536 (set)".
- 2010925111 identifier "9780857020536 (set)".
- 2010925111 isPartOf "SAGE library in business and management".
- 2010925111 issued "2011".
- 2010925111 issued "2011.".
- 2010925111 language "eng".
- 2010925111 publisher "Los Angeles : SAGE,".
- 2010925111 subject "658.575 22".
- 2010925111 subject "HF5415.13 N49 2011".
- 2010925111 subject "New products Management.".
- 2010925111 subject "New products Marketing.".
- 2010925111 tableOfContents "v. 1 Innovating new products and services: the dimensions of innovations -- v. 2. Orienting the firm for promoting innovations: establishing a culture of innovations -- v. 3. Organizing to innovate: adapting the firm to innovate -- v. 4. Launching new products and services: marketing innovations effectively.".
- 2010925111 title "New product and services development / edited by Hubert Gatignon.".
- 2010925111 type "text".