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- 2010925261 abstract "This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.".
- 2010925261 contributor B12087914.
- 2010925261 contributor B12087915.
- 2010925261 created "2011.".
- 2010925261 date "2011".
- 2010925261 date "2011.".
- 2010925261 dateCopyrighted "2011.".
- 2010925261 description "Includes bibliographical references and index.".
- 2010925261 description "This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.".
- 2010925261 extent "xxi, 386 p. :".
- 2010925261 identifier "9781849201551 (hbk.)".
- 2010925261 identifier "9781849201568 (pbk.)".
- 2010925261 isPartOf "Advanced marketing series".
- 2010925261 issued "2011".
- 2010925261 issued "2011.".
- 2010925261 language "eng".
- 2010925261 publisher "London ; Los Angeles : SAGE,".
- 2010925261 subject "658.804 22".
- 2010925261 subject "HF5415.1263 .B74 2011".
- 2010925261 subject "Industrial marketing Case studies.".
- 2010925261 subject "Industrial marketing.".
- 2010925261 title "Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell.".
- 2010925261 type "text".