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- 2010926489 contributor B12088707.
- 2010926489 contributor B12088708.
- 2010926489 created "c2010.".
- 2010926489 date "2010".
- 2010926489 date "c2010.".
- 2010926489 dateCopyrighted "c2010.".
- 2010926489 description "Branding ingredients. What is ingredient branding? ; A new brand strategy? ; What can you expect from this book? -- Basics of ingredient branding. Theoretical basis for ingredient branding ; Principles of inbranding ; Requirements for inbranding ; Benefits and risks -- Intel inside - the ingredient branding success story -- Implementation of inbranding within a company. Significance of the brand concept ; Brand conception with ingredient branding ; Strategy options ; Communication policy -- Success stories of ingredient branding. Automotive components ; Branding of fibers in the textile industry ; Glass as an essential component ; Food industry example -- Detailed examples of successful ingredient brands. Teflon: basics of ingredient branding ; Dolby: leading an industry with innovation ; Tetra Pak: a machine builder becomes a household name ; Bitrex: implementing the network approach ; Shimano: implicit ingredient branding -- Makrolon: the high-tech material ; DLP: pampering the customer ; Schott Ceran: differentiating with success ; Microban: convincing and measuring -- Managing ingredient brands and measuring the performance of inbrands. Managing branding ingredients ; Principles of brand evaluation -- Perspectives of successful inbranding.".
- 2010926489 description "Includes bibliographical references (p. [345]-354) and indexes.".
- 2010926489 extent "xx, 393 p. :".
- 2010926489 format "text/html".
- 2010926489 identifier "3642042139 (hbk.)".
- 2010926489 identifier "9783642042133 (hbk.)".
- 2010926489 identifier dokserv?id=3350987&prov=M&dok_var=1&dok_ext=htm.
- 2010926489 issued "2010".
- 2010926489 issued "c2010.".
- 2010926489 language "eng".
- 2010926489 publisher "Heildelberg [Germany] ; New York : Springer,".
- 2010926489 subject "658.827 22".
- 2010926489 subject "Brand name products Case studies.".
- 2010926489 subject "Brand name products.".
- 2010926489 subject "Branding (Marketing) Case studies.".
- 2010926489 subject "Branding (Marketing)".
- 2010926489 subject "HF5415.1255 .K68 2010".
- 2010926489 subject "Markenpolitik swd".
- 2010926489 subject "Produktimage swd".
- 2010926489 tableOfContents "Branding ingredients. What is ingredient branding? ; A new brand strategy? ; What can you expect from this book? -- Basics of ingredient branding. Theoretical basis for ingredient branding ; Principles of inbranding ; Requirements for inbranding ; Benefits and risks -- Intel inside - the ingredient branding success story -- Implementation of inbranding within a company. Significance of the brand concept ; Brand conception with ingredient branding ; Strategy options ; Communication policy -- Success stories of ingredient branding. Automotive components ; Branding of fibers in the textile industry ; Glass as an essential component ; Food industry example -- Detailed examples of successful ingredient brands. Teflon: basics of ingredient branding ; Dolby: leading an industry with innovation ; Tetra Pak: a machine builder becomes a household name ; Bitrex: implementing the network approach ; Shimano: implicit ingredient branding -- Makrolon: the high-tech material ; DLP: pampering the customer ; Schott Ceran: differentiating with success ; Microban: convincing and measuring -- Managing ingredient brands and measuring the performance of inbrands. Managing branding ingredients ; Principles of brand evaluation -- Perspectives of successful inbranding.".
- 2010926489 title "Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.".
- 2010926489 type "text".