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- 2010934532 contributor B12093977.
- 2010934532 contributor B12093978.
- 2010934532 created "c2010.".
- 2010934532 date "2010".
- 2010934532 date "c2010.".
- 2010934532 dateCopyrighted "c2010.".
- 2010934532 description "Includes index.".
- 2010934532 extent "xxii, 317 p. :".
- 2010934532 identifier "158776914X (pbk.)".
- 2010934532 identifier "9781587769146 (pbk.)".
- 2010934532 issued "2010".
- 2010934532 issued "c2010.".
- 2010934532 language "eng".
- 2010934532 publisher "Poughkeepsie, NY : Hudson House,".
- 2010934532 subject "658.8/343 22".
- 2010934532 subject "Advertising Brand name products.".
- 2010934532 subject "Brand choice.".
- 2010934532 subject "HF5415.1255 .C94 2010".
- 2010934532 title "Competitive positioning : best practices for creating brand loyalty / Richard D. Czerniawski, Michael W. Maloney.".
- 2010934532 type "text".