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- 2010935812 alternative "Marketing".
- 2010935812 contributor B12094774.
- 2010935812 contributor B12094775.
- 2010935812 created "c2012.".
- 2010935812 date "2012".
- 2010935812 date "c2012.".
- 2010935812 dateCopyrighted "c2012.".
- 2010935812 description "Includes bibliographical references (p. 612-624) and index.".
- 2010935812 extent "xxiii, 648 p. :".
- 2010935812 identifier "0538478349 (pbk)".
- 2010935812 identifier "9780538478342 (pbk)".
- 2010935812 issued "2012".
- 2010935812 issued "c2012.".
- 2010935812 language "eng".
- 2010935812 publisher "Australia ; Mason, Ohio : South-Western Cengage Learning,".
- 2010935812 subject "658.8 22".
- 2010935812 subject "HF5415 .L2623 2012".
- 2010935812 subject "Marketing Management.".
- 2010935812 subject "Marketing.".
- 2010935812 title "Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.".
- 2010935812 title "Marketing".
- 2010935812 type "text".