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- 2011001761 contributor B12101366.
- 2011001761 contributor B12101367.
- 2011001761 created "2011.".
- 2011001761 date "2011".
- 2011001761 date "2011.".
- 2011001761 dateCopyrighted "2011.".
- 2011001761 description "Includes bibliographical references and index.".
- 2011001761 description "International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.".
- 2011001761 extent "xxxi, 990 p. :".
- 2011001761 identifier "0273743880 (pbk.)".
- 2011001761 identifier "9780273743880 (pbk.)".
- 2011001761 issued "2011".
- 2011001761 issued "2011.".
- 2011001761 language "eng".
- 2011001761 publisher "Harlow, England ; New York : Financial Times Prentice Hall,".
- 2011001761 subject "658.8/4 22".
- 2011001761 subject "Export marketing Management.".
- 2011001761 subject "HF1416 .I617 2011".
- 2011001761 tableOfContents "International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.".
- 2011001761 title "International marketing and export management / Gerald Albaum, Edwin Duerr.".
- 2011001761 type "text".