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- 2011002325 alternative "Shelby D. Hunt".
- 2011002325 contributor B12102051.
- 2011002325 contributor B12102052.
- 2011002325 created "c2011.".
- 2011002325 date "2011".
- 2011002325 date "c2011.".
- 2011002325 dateCopyrighted "c2011.".
- 2011002325 description "Includes bibliographical references and index.".
- 2011002325 description "v. 1. Marketing theory: the nature and scope of marketing -- v. 2. Marketing theory: philosophy of science foundations of marketing -- v. 3. Marketing theory: philosophy of science controversies in marketing -- v. 4. Channels of distribution -- v. 5. Macromarketing, ethics, and social responsibility: The development period -- v. 6. Macromarketing, ethics, and social responsibility: the research tradition period -- v. 7. Marketing management and strategy -- v. 8. Relationship marketing -- v. 9. Resource-advantage theory: the development period -- v. 10. Resource-advantage theory: the research tradition period.".
- 2011002325 extent "10 v. :".
- 2011002325 identifier "9788132105206 (hbk. : alk. paper)".
- 2011002325 isPartOf "Legends in marketing".
- 2011002325 issued "2011".
- 2011002325 issued "c2011.".
- 2011002325 language "eng".
- 2011002325 publisher "New Delhi ; Thousand Oaks : SAGE,".
- 2011002325 subject "658.80092 22".
- 2011002325 subject "HF5415 .H8735 2011".
- 2011002325 subject "Hunt, Shelby D.".
- 2011002325 subject "Marketing research.".
- 2011002325 subject "Marketing.".
- 2011002325 tableOfContents "v. 1. Marketing theory: the nature and scope of marketing -- v. 2. Marketing theory: philosophy of science foundations of marketing -- v. 3. Marketing theory: philosophy of science controversies in marketing -- v. 4. Channels of distribution -- v. 5. Macromarketing, ethics, and social responsibility: The development period -- v. 6. Macromarketing, ethics, and social responsibility: the research tradition period -- v. 7. Marketing management and strategy -- v. 8. Relationship marketing -- v. 9. Resource-advantage theory: the development period -- v. 10. Resource-advantage theory: the research tradition period.".
- 2011002325 title "Legends in marketing. Shelby D. Hunt / series editor, Jagdish N. Sheth.".
- 2011002325 title "Shelby D. Hunt".
- 2011002325 type "text".