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- 2011002377 contributor B12102114.
- 2011002377 created "2011.".
- 2011002377 date "2011".
- 2011002377 date "2011.".
- 2011002377 dateCopyrighted "2011.".
- 2011002377 description "Includes bibliographical references and index.".
- 2011002377 extent "xiv, 242 p. ;".
- 2011002377 identifier "074946299X (pbk.)".
- 2011002377 identifier "0749463007".
- 2011002377 identifier "9780749462994 (pbk.)".
- 2011002377 identifier "9780749463007".
- 2011002377 issued "2011".
- 2011002377 issued "2011.".
- 2011002377 language "eng".
- 2011002377 publisher "London ; Philadelphia : Kogan Page,".
- 2011002377 subject "658.8/27 22".
- 2011002377 subject "Brand choice.".
- 2011002377 subject "Brand loyalty.".
- 2011002377 subject "Branding (Marketing)".
- 2011002377 subject "HD69.B7 H345 2011".
- 2011002377 title "Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.".
- 2011002377 type "text".