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- 2011003116 contributor B12103023.
- 2011003116 created "2011.".
- 2011003116 date "2011".
- 2011003116 date "2011.".
- 2011003116 dateCopyrighted "2011.".
- 2011003116 description "Includes bibliographical references and index.".
- 2011003116 description "Machine generated contents note: -- Introduction and Context -- Case Studies on Values-based Brand Engagement -- Brand Stories From The Front Line Champions -- Brand Stories From The Engine Room -- The DNA of a Brand Champion what does it take? -- Conclusions, Key Learnings Overall and Launch of the Search for Brand Champions competition.".
- 2011003116 extent "xii, 209 p. :".
- 2011003116 identifier "0230220320 (hardback)".
- 2011003116 identifier "9780230220324 (hardback)".
- 2011003116 identifier lgcover.9780230220324.jpg.
- 2011003116 isPartOf "Bring yourself to work.".
- 2011003116 issued "2011".
- 2011003116 issued "2011.".
- 2011003116 language "eng".
- 2011003116 publisher "Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan,".
- 2011003116 subject "658.8/27 22".
- 2011003116 subject "Brand name products Case studies.".
- 2011003116 subject "Brand name products.".
- 2011003116 subject "Branding (Marketing) Case studies.".
- 2011003116 subject "Branding (Marketing)".
- 2011003116 subject "HD69.B7 B8315 2011".
- 2011003116 tableOfContents "Machine generated contents note: -- Introduction and Context -- Case Studies on Values-based Brand Engagement -- Brand Stories From The Front Line Champions -- Brand Stories From The Engine Room -- The DNA of a Brand Champion what does it take? -- Conclusions, Key Learnings Overall and Launch of the Search for Brand Champions competition.".
- 2011003116 title "Brand champions : how superheroes bring brands to life / Ian P. Buckingham.".
- 2011003116 type "text".
