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- 2011005755 contributor B12106196.
- 2011005755 created "c2011.".
- 2011005755 date "2011".
- 2011005755 date "c2011.".
- 2011005755 dateCopyrighted "c2011.".
- 2011005755 description "Includes bibliographical references (p. 261-272) and index.".
- 2011005755 description "Machine generated contents note: Foreword. -- Part 1. -- Chapter 1: Organize for Listening, Define Objectives, Key Measures, and Conversations. -- Chapter 2: Listening Solutions.. -- Chapter 3: Field, Analyze, Report and Evaluate -- Part 2: Listening-led Marketing: Applying Social Media Listening Insights to Achieve Key Objectives. -- Chapter 4: Understand the Consumer's Mindset. -- Chapter 5: Discover New Customers. -- Chapter 6: Drive New Product Development and Innovation. -- Chapter 7: Create Messages That Resonate. -- Chapter 8: Improve Products and Services. -- Chapter 9: Increase Sales. -- Chapter 10: Look Forward to Drive Business Forward. -- Chapter 11: Rebrand and Reposition Products and Services. -- Chapter 12: Manage Reputation. -- Chapter 13: Compete Strategically. -- Chapter 14: Customer Care and Customer Satisfaction. -- Part 3: listening-led marketing and media innovations. -- Chapter 15: Social TV Measurement. -- Chapter 16: Listening-based Targeting. -- Chapter 17: Achieve Share of Market Goals. -- Chapter 18: Listening-based Sales Prediction. -- Part 4: Introduction. -- Chapter 19: Listen to New Signals. -- Chapter 20: Focus on Culture. -- Chapter 21: Drive Business With Social Data. -- Chapter 22: Rethink Media and Marketing. -- Chapter 23: Become a Listening Organization. -- Vendor Profiles. -- References. -- Glossary. -- Index.".
- 2011005755 extent "xiii, 302 p. :".
- 2011005755 identifier "9780470935514 (acid-free paper)".
- 2011005755 identifier 9780470935514.jpg.
- 2011005755 issued "2011".
- 2011005755 issued "c2011.".
- 2011005755 language "eng".
- 2011005755 publisher "Hoboken, N.J. : John Wiley & Sons,".
- 2011005755 subject "658.8/72 22".
- 2011005755 subject "Branding (Marketing)".
- 2011005755 subject "Consumers Research.".
- 2011005755 subject "HF5415.1265 .R37 2011".
- 2011005755 subject "Internet marketing.".
- 2011005755 subject "Online social networks.".
- 2011005755 subject "Social media Research.".
- 2011005755 tableOfContents "Machine generated contents note: Foreword. -- Part 1. -- Chapter 1: Organize for Listening, Define Objectives, Key Measures, and Conversations. -- Chapter 2: Listening Solutions.. -- Chapter 3: Field, Analyze, Report and Evaluate -- Part 2: Listening-led Marketing: Applying Social Media Listening Insights to Achieve Key Objectives. -- Chapter 4: Understand the Consumer's Mindset. -- Chapter 5: Discover New Customers. -- Chapter 6: Drive New Product Development and Innovation. -- Chapter 7: Create Messages That Resonate. -- Chapter 8: Improve Products and Services. -- Chapter 9: Increase Sales. -- Chapter 10: Look Forward to Drive Business Forward. -- Chapter 11: Rebrand and Reposition Products and Services. -- Chapter 12: Manage Reputation. -- Chapter 13: Compete Strategically. -- Chapter 14: Customer Care and Customer Satisfaction. -- Part 3: listening-led marketing and media innovations. -- Chapter 15: Social TV Measurement. -- Chapter 16: Listening-based Targeting. -- Chapter 17: Achieve Share of Market Goals. -- Chapter 18: Listening-based Sales Prediction. -- Part 4: Introduction. -- Chapter 19: Listen to New Signals. -- Chapter 20: Focus on Culture. -- Chapter 21: Drive Business With Social Data. -- Chapter 22: Rethink Media and Marketing. -- Chapter 23: Become a Listening Organization. -- Vendor Profiles. -- References. -- Glossary. -- Index.".
- 2011005755 title "Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport.".
- 2011005755 type "text".
