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- 2011007295 contributor B12108016.
- 2011007295 contributor B12108017.
- 2011007295 contributor B12108018.
- 2011007295 created "c2011.".
- 2011007295 date "2011".
- 2011007295 date "c2011.".
- 2011007295 dateCopyrighted "c2011.".
- 2011007295 description "Includes bibliographical references.".
- 2011007295 description "The stage is set for a new way of thinking -- The problems and the solution -- Education has customers, too -- Doing your demographic homework -- Developing information bases for smart schools -- Image matters whether we like it or not -- Your public school database is a marketing gold mine -- Using program evaluation as a marketing tool -- Getting your message to the public through marketing communications -- Marketing communications strategies -- Passing a school referendum: a savvy mix of politics and marketing -- Putting marketing to work in smart schools -- Appendix: high school student attitude and behavior survey tool.".
- 2011007295 extent "vii, 160 p. :".
- 2011007295 identifier "9781607095989 (electronic)".
- 2011007295 identifier "9781607096245 (cloth : alk. paper)".
- 2011007295 identifier "9781607096252 (pbk. : alk. paper)".
- 2011007295 issued "2011".
- 2011007295 issued "c2011.".
- 2011007295 language "eng".
- 2011007295 publisher "Lanham : Rowman & Littlefield Education,".
- 2011007295 spatial "United States".
- 2011007295 spatial "United States.".
- 2011007295 subject "659.2/9371 22".
- 2011007295 subject "Community and school United States.".
- 2011007295 subject "LB2847 .C37 2011".
- 2011007295 subject "Rev. ed. of: How smart schools get and keep community support. 1994.".
- 2011007295 subject "Schools Public relations United States.".
- 2011007295 subject "Schools United States Marketing.".
- 2011007295 tableOfContents "The stage is set for a new way of thinking -- The problems and the solution -- Education has customers, too -- Doing your demographic homework -- Developing information bases for smart schools -- Image matters whether we like it or not -- Your public school database is a marketing gold mine -- Using program evaluation as a marketing tool -- Getting your message to the public through marketing communications -- Marketing communications strategies -- Passing a school referendum: a savvy mix of politics and marketing -- Putting marketing to work in smart schools -- Appendix: high school student attitude and behavior survey tool.".
- 2011007295 title "Marketing 101 : how smart schools get and keep community support / Susan Rovezzi Carroll and David J. Carroll.".
- 2011007295 type "text".