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- 2011007563 contributor B12108352.
- 2011007563 created "2011.".
- 2011007563 date "2011".
- 2011007563 date "2011.".
- 2011007563 dateCopyrighted "2011.".
- 2011007563 description "Includes bibliographical references(p. [469]-477) and index.".
- 2011007563 extent "xix, 494 p. :".
- 2011007563 identifier "9780470746875 (hardback)".
- 2011007563 identifier "9781119973522 (ebk)".
- 2011007563 identifier "9781119978503 (ebk)".
- 2011007563 identifier "9781119978510 (ebk)".
- 2011007563 issued "2011".
- 2011007563 issued "2011.".
- 2011007563 language "eng".
- 2011007563 publisher "Chichester, West Sussex, U.K : Wiley,".
- 2011007563 subject "658.8 22".
- 2011007563 subject "BUSINESS & ECONOMICS / Sales & Selling bisacsh.".
- 2011007563 subject "HF5415 .Y7917 2011".
- 2011007563 subject "Marketing.".
- 2011007563 title "The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young.".
- 2011007563 type "text".