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- 2011007646 contributor B12108448.
- 2011007646 created "2011.".
- 2011007646 date "2011".
- 2011007646 date "2011.".
- 2011007646 dateCopyrighted "2011.".
- 2011007646 description "Includes bibliographical references and index.".
- 2011007646 description "Machine generated contents note: Preface -- About the Authors-- Visual Preview -- Part I: THE PROFESSIONChapter 1. The Nature of Public RelationsChapter 2. The History of Public RelationsChapter 3. A Theoretical Basis for Public RelationsChapter 4. Law and EthicsPart II: THE PROCESSChapter 5. Research: Understanding Public OpinionChapter 6. Strategic Planning for Public Relations EffectivenessChapter 7. Action and CommunicationChapter 8. Evaluating Public Relations EffectivenessPart III: THE PUBLICSChapter 9. Social and Traditional Media RelationsChapter 10. Employee CommunicationChapter 11. Community RelationsChapter 12. Consumer Relations and Marketing Chapter 13. Investor RelationsPart IV: THE PRACTICEChapter 14. Public Affairs: Relations with GovernmentChapter 15. Public Relations in Nonprofit OrganizationsChapter 16. Corporate Public RelationsAppendix 1: Writing A-1Appendix 2: Speechmaking A-9Appendix 3: Video Production.".
- 2011007646 extent "1 v. (various pagings) :".
- 2011007646 identifier "9780073512051 (pbk. : acid-free paper)".
- 2011007646 issued "2011".
- 2011007646 issued "2011.".
- 2011007646 language "eng".
- 2011007646 publisher "New York : McGraw-Hill,".
- 2011007646 spatial "United States.".
- 2011007646 subject "659.2 22".
- 2011007646 subject "HM1221 .P82 2011".
- 2011007646 subject "Public relations United States.".
- 2011007646 subject "Public relations.".
- 2011007646 tableOfContents "Machine generated contents note: Preface -- About the Authors-- Visual Preview -- Part I: THE PROFESSIONChapter 1. The Nature of Public RelationsChapter 2. The History of Public RelationsChapter 3. A Theoretical Basis for Public RelationsChapter 4. Law and EthicsPart II: THE PROCESSChapter 5. Research: Understanding Public OpinionChapter 6. Strategic Planning for Public Relations EffectivenessChapter 7. Action and CommunicationChapter 8. Evaluating Public Relations EffectivenessPart III: THE PUBLICSChapter 9. Social and Traditional Media RelationsChapter 10. Employee CommunicationChapter 11. Community RelationsChapter 12. Consumer Relations and Marketing Chapter 13. Investor RelationsPart IV: THE PRACTICEChapter 14. Public Affairs: Relations with GovernmentChapter 15. Public Relations in Nonprofit OrganizationsChapter 16. Corporate Public RelationsAppendix 1: Writing A-1Appendix 2: Speechmaking A-9Appendix 3: Video Production.".
- 2011007646 title "Public relations : the profession and the practice / Dan Lattimore ... [et al.].".
- 2011007646 type "text".