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- 2011008987 contributor B12110106.
- 2011008987 created "c2011.".
- 2011008987 date "2011".
- 2011008987 date "c2011.".
- 2011008987 dateCopyrighted "c2011.".
- 2011008987 description "Includes bibliographical references (p. 239-245) and index.".
- 2011008987 description "Why new markets matter -- Finding new markets -- Assessing opportunity -- Foothold strategies -- Paths to market penetration -- Entering at the right time -- Reaching the potential of emerging markets -- Enabling the corporation -- An effective and inexpensive role for government.".
- 2011008987 extent "xxi, 260 p. :".
- 2011008987 identifier "9780071767446 (alk. paper)".
- 2011008987 issued "2011".
- 2011008987 issued "c2011.".
- 2011008987 language "eng".
- 2011008987 publisher "New York, NY : McGraw-Hill,".
- 2011008987 subject "658.8 22".
- 2011008987 subject "Creative ability in business.".
- 2011008987 subject "HF5415 .W87 2011".
- 2011008987 subject "Marketing.".
- 2011008987 tableOfContents "Why new markets matter -- Finding new markets -- Assessing opportunity -- Foothold strategies -- Paths to market penetration -- Entering at the right time -- Reaching the potential of emerging markets -- Enabling the corporation -- An effective and inexpensive role for government.".
- 2011008987 title "Capturing new markets : how smart companies create opportunities others don't / Stephen Wunker.".
- 2011008987 type "text".