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- 2011008996 contributor B12110116.
- 2011008996 contributor B12110117.
- 2011008996 created "c2012.".
- 2011008996 date "2012".
- 2011008996 date "c2012.".
- 2011008996 dateCopyrighted "c2012.".
- 2011008996 description "Business review insights -- What you'll need to know, 1 -- What you'll need to know, 2 -- Problems and opportunities -- Brand platform : plan objectives -- Scope -- Targets -- Positioning -- Sales objectives -- Marketing objectives -- Communication objectives -- Message strategy -- Umbrella strategies -- Tactical plans -- Product, naming, and packaging -- Pricing -- Distribution -- Personal selling -- Advertising -- Promotion -- Advertising media -- Interactive communications -- Merchandising -- Public relations -- Evaluation -- Budget, payback, and calendar -- Execution -- Plan evaluation.".
- 2011008996 extent "xxxvi, 566 p. :".
- 2011008996 identifier "0071745572 (alk. paper)".
- 2011008996 identifier "0071748970 (ebook)".
- 2011008996 identifier "9780071745574 (alk. paper)".
- 2011008996 identifier "9780071748971 (ebook)".
- 2011008996 issued "2012".
- 2011008996 issued "c2012.".
- 2011008996 language "eng".
- 2011008996 publisher "New York : McGraw-Hill,".
- 2011008996 subject "658.8/02 22".
- 2011008996 subject "HF5415.13 .H523 2012".
- 2011008996 subject "Marketing Planning.".
- 2011008996 tableOfContents "Business review insights -- What you'll need to know, 1 -- What you'll need to know, 2 -- Problems and opportunities -- Brand platform : plan objectives -- Scope -- Targets -- Positioning -- Sales objectives -- Marketing objectives -- Communication objectives -- Message strategy -- Umbrella strategies -- Tactical plans -- Product, naming, and packaging -- Pricing -- Distribution -- Personal selling -- Advertising -- Promotion -- Advertising media -- Interactive communications -- Merchandising -- Public relations -- Evaluation -- Budget, payback, and calendar -- Execution -- Plan evaluation.".
- 2011008996 title "The successful marketing plan : how to create dynamic, results-oriented marketing / Roman G. Hiebing, Scott W. Cooper and Steve J. Wehrenberg.".
- 2011008996 type "text".