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- 2011009092 contributor B12110221.
- 2011009092 created "2011.".
- 2011009092 date "2011".
- 2011009092 date "2011.".
- 2011009092 dateCopyrighted "2011.".
- 2011009092 description "Setting context -- The intuitive CMO (Intuit) -- The experiential CMO (Old Navy) -- The sprinter CMO (British Olympic Association) -- The change agent CMO (GE) -- The traveling CMO (VisitBritain) -- The larger than life CMO (Kodak) -- The player CMO (the Pac-12 Conference) -- The responsible CMO (IBM) -- The creative CMO (ADOBE) -- The mobile CMO (Renault-Nissan) -- The global imperative.".
- 2011009092 extent "p. cm.".
- 2011009092 identifier "9781409423157 (hardback : alk. paper)".
- 2011009092 identifier "9781409423164 (ebook)".
- 2011009092 issued "2011".
- 2011009092 issued "2011.".
- 2011009092 language "eng".
- 2011009092 publisher "Burlington, VT : Gower,".
- 2011009092 subject "658.8/27 22".
- 2011009092 subject "Branding (Marketing)".
- 2011009092 subject "HF5415.1255 .S23 2011".
- 2011009092 subject "Public relations.".
- 2011009092 tableOfContents "Setting context -- The intuitive CMO (Intuit) -- The experiential CMO (Old Navy) -- The sprinter CMO (British Olympic Association) -- The change agent CMO (GE) -- The traveling CMO (VisitBritain) -- The larger than life CMO (Kodak) -- The player CMO (the Pac-12 Conference) -- The responsible CMO (IBM) -- The creative CMO (ADOBE) -- The mobile CMO (Renault-Nissan) -- The global imperative.".
- 2011009092 title "The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers / MaryLee Sachs.".
- 2011009092 type "text".