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- 2011009119 alternative "Thirty-day MBA in marketing".
- 2011009119 contributor B12110254.
- 2011009119 created "2011.".
- 2011009119 date "2011".
- 2011009119 date "2011.".
- 2011009119 dateCopyrighted "2011.".
- 2011009119 description "Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core.".
- 2011009119 extent "viii, 241 p. :".
- 2011009119 identifier "9780749462178 (pbk.)".
- 2011009119 identifier "9780749462185 (ebk.)".
- 2011009119 issued "2011".
- 2011009119 issued "2011.".
- 2011009119 language "eng".
- 2011009119 publisher "London ; Philadelphia, PA : Kogan Page,".
- 2011009119 subject "658.8 22".
- 2011009119 subject "HF5415 .B3587 2011".
- 2011009119 subject "Marketing Management.".
- 2011009119 subject "Marketing Study and teaching.".
- 2011009119 subject "Master of business administration degree.".
- 2011009119 tableOfContents "Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core.".
- 2011009119 title "The 30 day MBA in marketing / Colin Barrow.".
- 2011009119 title "Thirty-day MBA in marketing".
- 2011009119 type "text".