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- 2011010317 contributor B12111680.
- 2011010317 contributor B12111681.
- 2011010317 created "c2011.".
- 2011010317 date "2011".
- 2011010317 date "c2011.".
- 2011010317 dateCopyrighted "c2011.".
- 2011010317 description "Includes bibliographical references (p. [175]-195) and index.".
- 2011010317 extent "xvi, 209 p. :".
- 2011010317 identifier "9780313394041 (hbk. : alk. paper)".
- 2011010317 identifier "9780313394058 (ebk.)".
- 2011010317 isPartOf "Praeger series in political communication".
- 2011010317 issued "2011".
- 2011010317 issued "c2011.".
- 2011010317 language "eng".
- 2011010317 publisher "Santa Barbara, Calif. : Praeger,".
- 2011010317 spatial "United States.".
- 2011010317 subject "324.7/30973 22".
- 2011010317 subject "Campaign management United States.".
- 2011010317 subject "JK2281 .S65 2011".
- 2011010317 subject "Marketing Political aspects United States.".
- 2011010317 subject "Political campaigns United States.".
- 2011010317 subject "Political candidates United States.".
- 2011010317 title "Branding the candidate : marketing strategies to win your vote / Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz.".
- 2011010317 type "text".