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- 2011012296 contributor B12114068.
- 2011012296 contributor B12114069.
- 2011012296 created "c2012.".
- 2011012296 date "2012".
- 2011012296 date "c2012.".
- 2011012296 dateCopyrighted "c2012.".
- 2011012296 description "Includes bibliographical references and index.".
- 2011012296 extent "viii, 291 p. :".
- 2011012296 identifier "0765626357 (hardcover : alk. paper)".
- 2011012296 identifier "9780765626356 (hardcover : alk. paper)".
- 2011012296 issued "2012".
- 2011012296 issued "c2012.".
- 2011012296 language "eng".
- 2011012296 publisher "Armonk, N.Y. : M.E. Sharpe,".
- 2011012296 subject "659.1/11 22".
- 2011012296 subject "Advertising media planning.".
- 2011012296 subject "Brand name products.".
- 2011012296 subject "HF5826.5 .K45 2012".
- 2011012296 subject "Marketing.".
- 2011012296 title "Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan.".
- 2011012296 type "text".