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- 2011013123 contributor B12115051.
- 2011013123 contributor B12115052.
- 2011013123 created "2012.".
- 2011013123 date "2012".
- 2011013123 date "2012.".
- 2011013123 dateCopyrighted "2012.".
- 2011013123 description "An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.".
- 2011013123 description "Includes bibliographical references and index.".
- 2011013123 extent "xix, 460 p. :".
- 2011013123 identifier "0273736957 (pbk.)".
- 2011013123 identifier "9780273736950 (pbk.)".
- 2011013123 issued "2012".
- 2011013123 issued "2012.".
- 2011013123 language "eng".
- 2011013123 publisher "Harlow, England ; New York : Pearson Financial Times/Prentice Hall,".
- 2011013123 spatial "Europe.".
- 2011013123 subject "658.8/342 22".
- 2011013123 subject "Consumer behavior Europe.".
- 2011013123 subject "HF5415.33.E85 H36 2012".
- 2011013123 subject "Motivation research (Marketing) Europe.".
- 2011013123 tableOfContents "An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.".
- 2011013123 title "Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen.".
- 2011013123 type "text".