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- 2011013132 alternative "Kent B. Monroe".
- 2011013132 contributor B12115064.
- 2011013132 contributor B12115065.
- 2011013132 created "2011.".
- 2011013132 date "2011".
- 2011013132 date "2011.".
- 2011013132 dateCopyrighted "2011.".
- 2011013132 description "Includes bibliographical references.".
- 2011013132 extent "7 v. :".
- 2011013132 identifier "9788132105183 (hb) (set of 7 volumes)".
- 2011013132 isPartOf "Legends in marketing".
- 2011013132 issued "2011".
- 2011013132 issued "2011.".
- 2011013132 language "eng".
- 2011013132 publisher "New Delhi, India ; Thousand Oaks : Sage Publications Pvt. Ltd,".
- 2011013132 subject "658.80092 22".
- 2011013132 subject "HF5415 .M568 2011".
- 2011013132 subject "Marketing.".
- 2011013132 subject "Monroe, Kent B.".
- 2011013132 subject "Pricing.".
- 2011013132 title "Kent B. Monroe".
- 2011013132 title "Legends in marketing. Kent B. Monroe / series editor, Jagdish N. Sheth.".
- 2011013132 type "text".